Our design system

Explore the visual language that defines Zero Limit Athletics. Discover our core colors, typography, and the foundational elements that shape our brand's identity and communicate our commitment to performance and style.

Color System

Primary Color: Deep Gray #666666

Secondary Color: Performance Blue #0071BC

Typography

Primary Font: Bebas Neue

Secondary Font: Montserrat

Used for the main logo symbol (“ZL”) and key display elements. This font represents boldness, speed, and impact, reinforcing the athletic identity of the brand.

Used for the "Athletics” text in the logo and supporting brand applications. It's also used for the secondary logo text. This typeface provides a clean, modern, and highly legible contrast to the bold primary font.

ICON/SYMBOLS

The “ZL” icon serves as the most simplified version of the brand identity. It is used for small-scale applications such as apparel tags, cleats, gloves, and social media profiles.

Usage Consistency

All logo versions must maintain proper spacing, alignment, and proportions. No stretching, distortion, or unauthorized color changes are allowed to preserve brand integrity.